Spotify is reportedly planning to increase subscription prices for its US customers during the first quarter of next year, according to a report by the Financial Times. This move aligns with broader industry trends where streaming platforms are adjusting pricing models to boost revenue. The anticipated price hike follows previous adjustments and reflects the company's ongoing strategy to improve profitability in a competitive streaming landscape. No specific details regarding the exact amount of the increase have been disclosed in the initial reports. Market participants monitoring $SPOT and related equities like JPMorgan ($JPM) and MicroStrategy ($MSTR) may be watching for investor reactions to this pricing power test.