Shares of Rumble, a video platform favored by conservatives, experienced a jump in value after news broke that stablecoin issuer Tether had purchased 1 million shares. This move marks another diversification step for Tether, which is best known for its USDT stablecoin. The investment aligns with Tether's broader strategy of expanding its portfolio beyond crypto-native assets. Rumble has positioned itself as a challenger to traditional tech giants, advocating for free speech and less content moderation, which has attracted a specific user demographic and investor base. While Tether's primary business remains its stablecoin operations backed by substantial reserves, this equity purchase suggests an interest in supporting alternative media platforms. Market observers are watching to see if this signals a larger trend of crypto firms investing in traditional equity markets or media infrastructure.