Video platform Rumble (RUM) saw its stock price jump after stablecoin issuer Tether purchased 1 million shares. This acquisition marks another step in Tether's strategy to diversify its massive reserves and profits beyond traditional government securities. Tether has been increasingly deploying capital into alternative assets, highlighting the growing financial intersection between major crypto-native entities and traditional media or tech platforms that align with decentralized ethos. The investment reinforces ties between crypto capital and alternative media platforms. [Update 1] Additional reporting confirms the specific purchase volume of 1 million shares and emphasizes the market reaction, noting a distinct price spike for RUM following the disclosure.