Luxury automaker Lamborghini has entered the self-custody market with a branded hardware wallet, marking a significant expansion into consumer Web3 products. The initiative targets crypto-native luxury car owners and collectors, following a broader trend of luxury brands integrating blockchain technology for exclusivity and customer engagement. [Update 1] Partnership Detail: Ledger Stax Integration Ledger has officially announced that this initiative is a partnership to release a custom edition of the Ledger Stax hardware wallet. This collaboration integrates Lamborghini's distinct automotive design aesthetics with Ledger's established security technology. The device is positioned as a premium offering in the hardware wallet market, combining high-end branding with robust crypto security.