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X Terminates EU Commission Ad Account Citing Reach Manipulation
12/07/2025, 01:05
AI SUMMARY
●X terminates EU Commission's ad account for alleged artificial reach manipulation
●Head of Product Nikita Bier confirms the ban citing exploitation of platform mechanics
●Move intensifies regulatory tensions between X and European authorities
X (formerly Twitter) has terminated the advertising account of the European Union Commission. Nikita Bier, the platform's Head of Product, publicly stated that the account was removed for utilizing an exploit to "artificially increase its reach."
This action marks a significant escalation in the ongoing friction between the social media platform and European regulators. The EU has previously scrutinized X under the Digital Services Act regarding content moderation and transparency compliance.
The termination prevents the Commission from running paid campaigns on the platform, though their organic presence remains subject to standard terms of service.